Contact

Copywriter, PR manager and aspiring journalist

My Services

> Blog writing and thought leadership
> Market research white papers
> Press releases and bylines
> Media relations

About Me

I am natural writer and confident PR manager - with years of passion, experience and proven results in content production and media relations within the B2B, finance, technology and sustainability spaces.

Written and placed client thought leadership

A small selection of pieces I've written on behalf of clients, and successful pitched to tier one publications

Euronews.com •

I quit my job as a banker to teach people about electric cars

Irish entrepreneur and clean technology investor, Aidan McClean, explains the personal journey and background to his explosive new book, Electric Revolution.

I never considered myself a flag-waving environmentalist or eco-warrior, I was simply a finance/tech businessman who enjoyed the outdoors and a keen road cyclist.

However, one fateful cycle ride on a beautiful September day a few years ago awakened a desire to find out more about air pollution as I choked on the fumes of a diesel SUV (ver
Information Age •

Efficient, multimodal transport requires a data management revolution

A multimodal system is required to make public transport journeys as seamless as possible, and this calls for strong data management.

To unlock better public transport, and reinvigorate falling passenger numbers, we need to rethink data management, according to Chris Chinnapan, sector director for transport at mpro5

When we think of public transport a few years ago, before the pandemic and terms like ‘the new normal’, we probably think of a slightly messy, slightly crowded, and potentially str
CityAM •

A passage to India? British fintech firms turn to the sub-continent

PayPal failed in India, but that doesn’t mean other fintechs should stay away. Gaurav Singh, Founding Partner at JPIN VCATS, explains why the sub-continent still offers such promise.

India represents arguably the greatest market opportunity in the world, particularly for FinTech start-ups. It has the third largest number of start-ups in the world, and there were over six billion financial transactions conducted on mobile banking apps in 2019, up from under two billion in 2018.

This is not only

PR case studies and testimonials

A summary of successful PR projects and campaigns I've lead - illustrating the client, the challenge they faced, the solution we gave, and the achievements we secured. 

Personal opinion pieces

Some personal opinion-based, journalistic pieces I've written and had published in my own name

PR Beyond COP26 – Less Greenwashing and More Consciousness-Raising | PRCA

Marketing and PR is, at its most basic, a link between an organisation and the public. Whether a private business or a government department, the PR team shapes the information that fills almost every corner of our lives; ultimately, this means we hold ever-more power in an increasingly connected, digital world. Our content, in whatever format it comes in, aims to influence people to do the right thing, to purchase the right stuff, to follow the right instruction, or generally to just be informe

Greenwashing continues to haunt PR industry post-COP26 | PRCA

Around four months ago, the world’s attention was drawn to Glasgow as politicians, business leaders, journalists and activists met to try and determine the future of our planet. How well it went is still up for debate; many will be disappointed about the lack of concrete action and plans to achieve it, while many others were impressed by the attention it gave to such a critical issue.

However, the purpose of this blog is not to analyse the achievements of the 26th United Nations Climate Change

A Future of the High Street | PRCA

Covid-19 has taught us two very important things about the high street…

The high street is a very emotive and charged idea in Britain. Somehow, it is both a nostalgic vision of times gone by while also being a vital part of the modern economy. As an idea, it represents independent entrepreneurs and their shopfronts– serving the local area with gifts and trinkets, and loaves and pork chops. As an economic institution, it represents small businesses more widely, which make up just under half of t

This Earth Day, it is Time PR Agencies Include Their Clients’ Emissions in Their Own | PRCA

Friday, 22nd April is Earth Day, and for anyone in the communications industry, it is a time to work with some truly inspirational stories about the clean, the green, and other efforts to futureproof this place we call Earth. However, it is also time that many of us have to get our hands dirty – and peddle some truly pathetic efforts.

Often, this is from clients, as most of us I’m sure have some less-than-perfect ones who want to promote yet another media stunt. What is more disappointing is wh

Company blogs

A small selection company blogs I've researched and written for various clients

Zvilo •

Both Climate Resilience and the Green Transition Provide an Investment Opportunity We Can’t Afford to Miss

The climate crisis is already here – and, although it should be at the forefront of everyone’s mind, it is not a universal issue; in terms of its cause or effects. Unfortunately, many of the people who had the least to do with creating it will be the same communities experiencing the most pernicious of its impact.

Hence, there must be two set priorities for policy and capital. In the Global South and the less-developed world, climate resilience must be the focus in order to protect the vulnerab
Zvilo •

Nearshoring: The Golden Economic Future for the Balkans

The world is now coming to terms with hugely disrupted supply chains, with new and increasing fears of just how fragile and wasteful the global manufacturing and distribution networks are. Supply chain woes dominate the headlines. From vessels stuck in canals or queuing for ports to a lack of critical HGV delivery drivers in the UK and continental Europe.

However, even the myriad of existing and potential issues that damaged supply chains could cause businesses to be pale compared to the existe
Spreckley •

EVs may dominate the conversation, but let’s not forget the cleanest way to travel is still via public transport.

There is no shortage in discussion around electric vehicles at the moment. Every day, there are new hopes, hazards, problems and plans to grace the news – so you’d be forgiven for thinking that EVs are an established norm, and that the fight for the electrification of our road networks, and therefore a green transport system, has been won.

The British Government certainly thinks so – and on the 15th June, the plug was pulled on the plug-in car grant scheme that helped people purchase new EVs. I
Spreckley •

The cost of business crisis

There is no shortage in discussion around electric vehicles at the moment. Every day, there are new hopes,

As individuals, many of us have had to tighten our financial belts in the wake of the ongoing cost of living crisis currently affecting the country. With factors such as inflation ticking over to a 30-year high, fuel prices soaring as a result of the war in Ukraine and utility bills also showing no sign of flinching, the rising cost of living is hitting all sections of society. As a result
Spreckley •

Out of the frying pan and into the fire: SMEs, COVID-19, and late payments

There is no shortage in discussion around electric vehicles at the moment. Every day, there are new hopes,

There is a reason Britain is known as the ‘Nation of Shopkeepers.’ We are a small yet entrepreneurial island; after all, the United Kingdom is home to more successful micro-enterprises and small businesses than any other country in Europe.

Today, there are 5.5 million small businesses (those with 0 – 49 employees) in Britain, which makes up three-fifths of employment and around half of th
Spreckley •

How MedTech innovations are easing the impact of understaffing

There is no shortage in discussion around electric vehicles at the moment. Every day, there are new hopes,

From the horse to the steam engine, and pen and paper to the computer – technology has always been able to increase the speed and reduce the manpower required to process and produce both information and physical goods.

The National Health Service, and indeed many other healthcare systems throughout the world, find themselves in structural and material peril. After years of underfunding, p
Spreckley •

Carbon Trust launches new net zero standard, minerals vital for batteries in short supply, and govt faces legal challenges against its net zero plans

There is no shortage in discussion around electric vehicles at the moment. Every day, there are new hopes,

Go for Green is our weekly sustainability blog – where we share and analyse some of the most fascinating and fury-inducing stories from the last seven days.

The Carbon Trust launches a new net zero standard

As Edie.net reports, The Carbon Trust has today launched a new certificate to authenticate the net zero ambitions, targets, and methods set by businesses.

Called the ‘Route to Net Ze

My Services

> Blog writing and thought leadership
> Market research white papers
> Press releases and bylines
> Media relations

About Me

I am natural writer and confident PR manager - with years of passion, experience and proven results in content production and media relations within the B2B, finance, technology and sustainability spaces.

Availability and contact

I am available for any relevant task on a part-time freelance basis.

Contact details:
LinkedIn here
Dominicalston97@gmail.com